in a moment of vision... it's 1849. william h. bovee leaves his jobat a coffee producer in new york city to seek his fortune in gold-fevered california. but leaving behind the luxuriesof the city,
dark roast coffee k cups, bovee leaves behind a more expedientcup of joe. out west, folks are still buyingtheir coffee beans green, roasting the beans at home, then grinding them with a hand crank,
all before actually brewing them. bovee builds california's first coffee mill, packaging and selling pre-roasted beans. and in a moment of vision,he takes the process one step farther making his mill the world's first to grindthe already roasted beans on a large scale, then pack them convenientlyinto small, consumer-friendly tins. only a few years later, however,bovee tires of the coffee business and sells his shares of the companyto a young employee: james folger.
folger changes the name and growsthe company to a nationwide brand, jumpstarting a race to find the quickest,easiest way to that morning caffeine fix. for the 64% of americans that drinkcoffee daily, an expedient cup is practically essential.
